The Value-Optimized Approach
Simply put, when we optimize perceived value, we maximize seller profit. So, how exactly do we optimize value and control the experience that a prospective buyer of your home has? It all starts with avoiding the most common and costly mistakes that many home sellers and agents make: forgetting to slow down upfront and build a strategic plan of action that meets your financial objectives. A plan that engineers the outcome you want, but in advance. A plan that leads to realizing the maximum available profit extraction for your specific situation. A plan that mimics the feeling and confidence of a new homebuying experience for your buyer. When executed properly, it greatly speeds up the overall transaction and leads to a smooth and predictable escrow.
Marketing Done Right!
At a basic level, people connect through the art of storytelling. The best salespeople have always sold without actually selling. Rather, they craft a story, a compelling narrative where the buyer’s own mind does the selling by convincing them they need that item. With this concept in mind, we tell the story of your home. Using professional photography, videography, drones, and unique property website pages, we precisely connect that story with interested buyers online — a story that gives a prospective buyer the ability to truly see themselves and their family in your home. You see, to be a successful real estate agent in today’s connected world, it is imperative not only to have competence but mastery in these areas.
We are unapologetic technology nerds and have become skilled in the nuances of strategic internet marketing. The devil is definitely in the details, too, from keyword threading for search engine optimization to how metadata is buried into listing photographs and videos with property information and specifics. Search engines such as Google find this metadata and classify the content as high-value, which results in that content being delivered to more people online. Social media, Google, and YouTube advertising are key as well. It’s considerably more than an agent posting a listing on their Facebook or Instagram page organically and telling their client they are advertising. You have to know the key add account objectives and run paid advertising that will cover both local folks and people outside the area who can now work remotely, making it possible to move their loved ones out of NorCal or SoCal and have a considerably better quality of life.
When you add all these things together, the result is Gate12 maintaining a five-star customer satisfaction rating, averaging 101% of list price sales for our selling clients over the past several years, and over $100 million in sold properties. It has also led to us becoming one of the top-producing real estate teams in the Fresno metro area year after year.
Request a copy of our free book on how to prepare your home for the market and take your financial future into your hands and under your control.
We look forward to the opportunity to earn your business.
